Amaze, a prominent energy solutions brand in India, launched its new brand campaign Hamesha #ReadyToPerform in campaign in Lucknow. The campaign highlights Amaze's commitment to delivering reliable energy solutions, inspiring consumers to be prepared to pursue their goals. As part of the campaign, Amaze unveiled its first-ever thematic and product film featuring Virat Kohli, emphasising readiness and peak performance. The film showcases Kohli's dedication to improving his performance daily, aligning with Amaze's commitment to innovation and quality in delivering uninterrupted power supply to empower the aspirations of emerging India.

“Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanisation and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next 3 years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply,” Preeti Bajaj, CEO and MD, said.

“The Hamesha #ReadyToPerform campaign exemplifies Amaze's commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts.

We believe middle India is rising because they don't want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly,” Neelima Burra, Chief Strategy, Transformation and Marketing Officer, said.

“The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to - Virat Kohli.  At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That's why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success,” Anusha Shetty, chairperson and Group CEO, Grey Group India said.

The campaign will feature captivating visuals and videos showcasing Virat Kohli's commitment to readiness and performance, highlighting the reliability and efficiency of Amaze's inverter batteries. Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.